How Web Agencies Can Earn Recurring Revenue With an Accessibility Affiliate Program

If you run a web agency or work freelance, you've probably had a client ask some version of: "do we need to worry about this accessibility thing?" That question is now common enough — driven by legal demand letters, procurement requirements, and the European Accessibility Act — that it's worth treating as a service line rather than an awkward moment to deflect. Done right, it's also a recurring revenue stream that costs you nothing to set up.

Two Ways Agencies Monetize Accessibility

Most agencies pick one of two models:

• White-label / reseller: you rebrand a compliance tool as your own service, set your own pricing, and handle billing and support yourself. Higher margin, but more overhead — you own the client relationship for support.
• Affiliate / referral: you simply refer clients to the tool directly using your link. They sign up and pay the vendor directly; you collect commission on their subscription with zero support burden. Lower effort, faster to start.

For agencies that don't want to add a new support queue, the affiliate route is the faster way to test whether this is worth pursuing — no contracts, no reselling agreement, no minimum commitment.

The Math: What This Is Actually Worth

With Axlura's affiliate program, you earn 25% recurring commission on whatever your referral pays, for as long as they stay subscribed:

Refer 10 clients onto the Pro plan and you're looking at roughly €97.50/month in commission — money that keeps arriving every billing cycle without any extra work after the referral. Refer agencies who each bring their own clients, and it compounds further.

Where This Fits Into Work You're Already Doing

1. Discovery calls and proposals: when accessibility comes up (and increasingly it does), mention it as something you already have a recommended tool for.
2. Post-launch handoff: add a line to your standard handoff doc suggesting an accessibility scan as a next step, with your referral link.
3. Maintenance retainers: if you already do monthly maintenance, a quarterly accessibility check-in is a natural addition — and a natural place to mention the tool.
4. Content you publish: a blog post or LinkedIn post about EAA/WCAG compliance (like the ones on this blog) with your link included does the selling passively.

What You're Not Taking On

• No support tickets — the customer's relationship with the tool is direct, not through you.
• No billing or invoicing to manage on your end.
• No minimum volume commitment or contract to sign.
• No cost to join — signup is free and instant.